The winners were categorized in 15 different lifestyle segments that broadly covered two market segments – Premium and Popular. Different categories included Eco Friendly, Head Turner, Active Lifestyle, Cosmopolitan and People Mover. The categories have been made based on factors like fuel economy, cost of ownership, resale value, etc., that reflect the perceptions of the consumer and illustrate the results of practical analysis. Range Rover Evoque was named winner in the Youthful category in the Premium segment.
After an extensive consumer survey and feedback the winners were declared. More than 75,000 new vehicle owners were interviewed about their entire ownership experience. Plus, the cost of ownership is also closely monitored by IntelliChoice which is a key attribute in deciding the winners.