Monday, April 30, 2018

Marking the 70th anniversary of Land Rover's 1948 unveiling

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80% of this model range exported to over 100 countries.

Explore this infographic to experience the story of how Land Rover grew from post-war utility to the world's favourite 4x4 with more than 7 million sold.

Marking the 70th anniversary of Land Rover's 1948 unveiling
Click the infographic to expand

Additionally, Land Rover will mark its 70th anniversary with a global broadcast celebrating the world's favourite 4x4s and the people who love them.

Starring the cars and the people who make and drive them, the online programme will pay tribute to seven decades of adventure, humanitarian aid and hard work across classes and cultures around the world.

The broadcast is at 20:00 BST on Monday 30 April – 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show. It will be shared on Land Rover's Youtube Channel and will tell the story of how Land Rover began as a utility model at the end of the Second World War and grew to become the world’s favourite 4x4.


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Merritt Island, FL.

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