Wednesday, October 24, 2012

Range Rover Evoque Named Among 2012 Motorist Choice Award Winners

Range Rover Evoque has been named among 2012 Motorist Choice Award Winners and Merritt Island Land Rover, a leading new Range Rover dealership in Merritt Island, is ecstatic to spread this news! Held at the Orange County International Auto Show at the Anaheim Convention Center, this highly coveted title is awarded by IntelliChoice and AutoPacific, two prestigious automotive industry research companies. This much esteemed award is designed to recognize and honor vehicles that offer high consumer satisfaction and lower than expected ownership costs over time. The award is now in its seventh year.
The winners were categorized in 15 different lifestyle segments that broadly covered two market segments – Premium and Popular. Different categories included Eco Friendly, Head Turner, Active Lifestyle, Cosmopolitan and People Mover. The categories have been made based on factors like fuel economy, cost of ownership, resale value, etc., that reflect the perceptions of the consumer and illustrate the results of practical analysis. Range Rover Evoque was named winner in the Youthful category in the Premium segment.
After an extensive consumer survey and feedback the winners were declared. More than 75,000 new vehicle owners were interviewed about their entire ownership experience. Plus, the cost of ownership is also closely monitored by IntelliChoice which is a key attribute in deciding the winners.
To learn more about the Range Rover Evoque, visit Merritt Island Land Rover, the authorized Land Rover dealership in Merritt Island, FL. Schedule your service appointment where you can take advantage of Merritt Island Land Rover’s superb service and cost saving incentives.