MAHWAH, N.J., July 13, 2011 – Jaguar and Land Rover were each recognized today for their leading ownership experience in Strategic Vision Inc.’s (SVI) Total Quality Index® (TQI). This recognition for both brands demonstrates Jaguar Land Rover’s commitment to producing vehicles that buyers judge high in perceived quality and emotional delight.
The Total Quality Index® is a complete measure of the total ownership experience. Buyers are asked to rate all aspects of their buying, owning and driving experience. This accounts for a wide variety of aspects, including customers’ commitment to advocacy and vehicle loyalty.
The Jaguar XJ received the highest Total Quality score in the industry in the competitive Luxury Car segment and the Land Rover LR4 scored a first place finish in the Near-Luxury SUV.
“For Jaguar and Land Rover to rank as leaders in Total Quality is validation that we offer an exemplary entire ownership experience, from the vehicles' quality and performance, to the buying and ownership experience,” said Andy Goss, President, Jaguar Land Rover North America, LLC. “This recognition highlights the enormous passion and pride our employees, dealers and customers have for Jaguar and Land Rover vehicles.”
The Total Quality Index® was calculated from buyers who bought 2011 models in September to December of 2010.