Jaguar Ranks 2nd among Nameplates; While Land Rover
Ranks 5th, Improving Four Ranking Positions and Range
Rover Receives the Award for Large Premium
Crossover/SUV, In a Study that Measures Customers'
Delight with the Design, Features and Layout of Their
MAHWAH, N.J., JULY 15, 2010 – According to J.D. Power and Associates
2010 Automotive Performance, Execution and Layout (APEAL) StudySM
released today, Jaguar ranks 2nd among nameplates for the third year in row
with a score of 854; while Land Rover ranks 5th among nameplates with an
overall score of 836, improving four ranking positions from 2009. Land
Rover's Range Rover is the award recipient for Large Premium
Crossover/SUV. The APEAL study examines design and performance
characteristics across 33 brand nameplates that make a new vehicle a
delight to own and drive, and is based on owner evaluations of more than 90
"We are proud of our vehicle performance rankings," says Gary Temple,
President of Jaguar Land Rover North America. "Having Jaguar and Land
Rover rank highly in this important owner satisfaction study highlights the fact
that we are one premium automotive company with two luxury brands
committed to providing our customers with high quality vehicles that deliver
extraordinary performance, innovative technology, and superior styling."
With the addition of the all-new 2011 model year Jaguar XJ and the highly
anticipated launch of the Range Rover Evoque next year, both brands are
positioned for growth in the coming years.
With an overall score of 854, Jaguar, this year, surpasses the industry
average of 778 by 76 points. It is the third consecutive year that Jaguar earns
a 2nd place ranking among nameplates. The Jaguar XF ranks 3rd among
vehicles in the Midsize Premium Car segment with a score of 852; 8 points
higher than the midsize premium car segment average and receives high
scores in the engine/transmission category.
With an overall score of 836, Land Rover improves its ranking position by four, from 9th to 5th place,
scoring 58 points above the industry average. This is the fourth consecutive year of score improvements
for Land Rover.
Range Rover is the award recipient for Large Premium Crossover/SUV with a score of 847, and receives
high scores in vehicle interior, vehicle exterior, driving dynamics and visibility and driving safety
In 2010, the APEAL score for all-new and redesigned models averages 801 on a 1,000-point scale — 11
points higher than in 2009. The J.D. Power and Associates APEAL Study examines how gratifying a new
vehicle is to own and drive based on owner evaluations of more than 90 vehicle attributes. The study's
unique approach to measuring owner satisfaction and how much a customer likes or dislikes virtually
every aspect of their new vehicle provides a powerful tool to manufacturers to influence future product
The 2010 APEAL Study is based on responses gathered between November 2009 and February 2010
from more than 82,000 purchasers and lessees of new 2010 model-year cars and trucks who were
surveyed after the first 90 days of ownership.